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The Far Side of Tech
A blog dedicated to the insight and clarification of technology of all sorts. From consumer tech, to upcoming topics such as green tech and the Singularity--no technology is taboo.Uncovering The Web2.0Effect.org Hoax: How Virante Marketing Solutions & Burton Hosting Fooled the Web
Started by Devindra Hardawar · 11 months ago
//
digg_url='http://www.devindra.org/tech/2007/07/06/the-web20effectorg-hoax-how-one-marketing-firm-fooled-the-web';
You might remember this site from the waves it made a few weeks ago at social news sites. It was a seemingly useful experiment meant ... Continue reading »
digg_url='http://www.devindra.org/tech/2007/07/06/the-web20effectorg-hoax-how-one-marketing-firm-fooled-the-web';
You might remember this site from the waves it made a few weeks ago at social news sites. It was a seemingly useful experiment meant ... Continue reading »
2 years ago
2 years ago
1. I didn't try to hide my identity
- I submitted the story with the russvirante account at Digg.
- I gave my name and company in comments at Digg and Reddit
- I expressly said I created it.
2. There is no link between us and the winner of the competition.
- I use a random whois address and a psuedonym for whois because I dont want spam mail
- Our IPs were both from Georgia, but theGoogleCache is hosted at Peer 1, who was not competing.
3. We used basic text and code to ensure the answer we wanted was the answer we got. Using mysql would have shown us which servers have the best combination of database caching and bandwidth throughput. We just wanted to know about bandwidth throughput. This was an intentional variable control.
There is a lot more thorough information that discredits the entirity of this story included in the reddit post that i have linked to...
http://reddit.com/info/242sd/comments/c243x6?co...
2 years ago
2 years ago
2 years ago
2 years ago
I am Russ Jones. I not only rigged the hosting experiment but I also wrote the above article. I am Russ Jones and I just stole your attentions. Consider yourselves NOOBIFIED!
2 years ago
Interesting choice of host name, Russ.
2 years ago
2 years ago
Russ, you forgot to have bruton change the apache server sig for your 'test'.
Apache/1.3.37 Server at www.viranteviral.burtondns.org Port 80
(just hit http://207.210.100.214/foobar)
ooops!
2 years ago
Very well researched!
2 years ago
2 years ago
2 years ago
I have a feeling he was getting paid quite a bit to have this done, and the phony "CTO" moniker probably helped.
2 years ago
I've caught Burton Hosting posting fake reviews to a number of web hosting review sites previously as well -- including our own. They've been spamming on digg for awhile under a few different aliases.. a number have reached the frontpage.
We did remove the fake reviews though on Hostjury but other sites have left them up:
http://www.webhostingstuff.com/review/BurtonHos...
Our own are available at http://www.hostjury.com for the curious out there.
2 years ago
1. The tracker was always dynamic. Just go check Google's cache of the document from July 6th at 7 GMT (3 AM Eastern Standard Time)...
http://216.239.51.104/search?q=cache:ctR5Mtfy9c...
This shows ixwebhosting being tracked before that comment was posted. Most importantly, if you just ran the tracker yourself, you would see that it is how I determined whether or not a page was timeing out. Go ahead and test it yourself!
2. The host title you see for Burton is the client name we used, viranteviral. You know how hosting companies work, the name use use is the temporary address you get.
3. I chose a random address for the whois information. I live in Durham North Carolina -- where my company, Virante, Inc. is. Which is why my phone number, 919-459-1035 is a 919, US number.
1 year ago
1 year ago
1 year ago
I prefer to use http://www.hostreviewsite.com
legitimate reviews and it actually looks better too!
cheers
1 year ago
1 year ago
Ah, web 2.0 marketing.
A quick fix for sorry fools who still cling to the belief that there really is a magic secret to building a successful Internet based business overnight and with minimal effort?
Wrong.
A hot new buzz term ripe for the exploiting by anyone quick enough to claim they have a guru degree?
Wrong again.
A poor man's alternative to the basic elements at the core of an Internet business plan? You mean I never have to learn any new skills now that I can grab free affiliate links and sneak them in front of unsuspecting people who are just hanging out on the net?
Nope.
A powerful addition to a legitimate business if unobtrusively and naturally used to enhance the credibility of the individual trying to make a name online? If I let people freely utilize a skill that I know how to do by giving them videos, and written step-by-step instructions will I slowly, yet steadily gain credibility in the eyes of my market?
Ding Ding Ding!!! You got it.
The best part about it is that the collaboration taking place among regular people who aren't online to figure out the best ways to be a slimeball. All that is good and true is becoming a giant super power capable of outing the savviest of scam artists.
A stunning display of the power of Karma.